The Dynamic Scarce Sisters Serving Up Canine Health with a Side of Humour

The Dynamic Scarce Sisters Serving Up Canine Health with a Side of Humour

We ponder with Alana and Michele Scarce, sisters who infuse every endeavour with their infectious energy, spirited leadership, and sparkling humour. 

These dynamic siblings excel in business, but their vibrant personalities set them apart. With a shared passion for health and wellness, they co-founded Raw Pawz, a trailblazer in canine nutrition. 

Beyond their entrepreneurial success, they are captivating individuals who engage the world with wit, positivity, and a deep commitment to making a difference. 

What inspired you to start a dog supplement company, and how did you come up with the name Raw Pawz? – 

We have always been super passionate about food, clean eating, health, wellness, and the importance good gut health has on us living our best lives. This is not limited to us as humans but extends to our favourite furry friends. 

We have been lucky enough to have grown up with excellent education about healthy food, cooking and eating everything in moderation. Well, maybe too much pasta, given our Italian heritage. We have our Mum to thank for being an incredible role model and showing us the way.

As we get older, we are increasingly grateful for that as we have adopted such clean eating habits in our adult lives. 

We have applied these same rules to our dogs. Our business was born out of our love for fresh feeding our babies. We wouldn’t eat highly processed products on the shelves, so why would we provide them to our dogs? 

We saw a gap in the market where we believe dogs shouldn’t be eating processed foods – they can’t tell us they don’t like it, so we wanted to create something that they liked and was good for them. 

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Who inspires you in business and why? – 

Gosh, so many people… 

Where to start: 

Lisa Messenger – Her attitude, resilience, and mindset have motivated us throughout our journey.

Sacha Packer: She is really paving the way in this space and leading the charge in this movement and growth of the category. 

Carla Oates – Her commitment to her family to cure eczema with natural remedies and share it with the world is inspiring. 

And fundamentally, we truly inspire each other. Starting a business is not easy, and there are countless hurdles along the way. We continue to inspire each other with our strength, positive mindset, and ability to pivot and embrace all the challenges thrown at us. 

What’s the most rewarding aspect of running a business with your sibling, and how do you handle conflict or ideas? 

We understand each other so well. We have been best friends since we can remember, trust each other, and it is so special creating a business we are both insanely passionate about. 

Resolving conflict has gotten much easier over time and with life experiences under our belt – aka, age 🙂 We both do a lot of work on ourselves and are on a similar self-discovery journey, so the ability to take responsibility and own our SH^T is pretty powerful. 

Our skill sets complement each other, too, so we trust each other and are each other’s biggest cheerleaders. We are honest and open about ideas and every decision we make! 

Donna Stanley Mental Health Awards Ponderings Magazine

What is one of the most powerful lessons you have learned since starting your business? 

Stay in your lane, and don’t get caught comparing yourself to other brands or where you think you are in your business journey. This causes distraction and making decisions out of fear rather than your true values as to why you started in the first place. 

Also, be your biggest cheerleader! There are so many happy dances and memorable moments when we achieve a milestone, fulfil orders, and see ourselves growing – it is a great way to stay grateful and appreciate the business growth process. 

Don’t give up! You get smacked down so many times with production issues, operation costs increasing, and lack of responses, but if you keep focusing on the goal, you can overcome these and keep striving forward. It can be really hard sometimes. 

We are lucky to have each other because we cheer each other on, support and fix any mistakes together, and learn so much from each other. We are a dynamic sister duo! 

What is the most potent insight for other parents with young children starting their businesses? 

The juggle is real! There is no sugarcoating that starting a business, especially in today’s market climate, is challenging, and there is much to do. 

But if you are super passionate about the brand, service and/or cause you are launching, it will ignite a fire that will keep you going.

Balancing a household, kids, self-care, and a business can be tough but extremely rewarding when you find your happy pace. 

It is great for our kids to see us building empires and getting them involved. It shows spirit and entrepreneurship from a young age. But I think there is a point when the business will be there even when your kids are older, so don’t miss out on the small stuff because even though you think you need to answer an email urgently – it can all wait. 

Don’t let it consume you. Let it inspire you. 

 

What is it you love about dogs so much? 

As corny as it sounds….. The absolute unconditional love! And for me, honestly, it is having the best adventure buddy ever! Lenny comes on every adventure. Just last month, we were out swimming in the ocean when a pod of 4 dolphins came up and started playing right next to us. I mean, you can’t even buy experiences like that. He is my best friend and the best adventure buddy! 

Where does the entrepreneurial spirit come from? 

We always talk about this, as we are so different from our parents and wonder where our adventurous spirit, entrepreneurship and wild side come from. However our Mum has always taught us to be independent and encouraged our ideas early on. She even googles at night and comes back with research, other brands, or ideas to help with what we discussed the day before (she’s the best)! 

She does love nature, has extremely high family values and has instilled a very strong work ethic in us from an early age. We have worked at our family Italian restaurant since we were 13. We saved our money to ride horses as a hobby (this wasn’t cheap – even back then :)), but we loved it, and it fed our adrenaline and passion as young kids. 

As sisters, we encourage each other to achieve our goals and reach for the stars. We both believe that life is short and needs to be lived to its fullest potential, and that’s what we intend to do with it. We don’t want to die wondering. 

 

Raw Paws Dog Nutrition

Are there any personal hurdles or inspirations that have helped form the business’s success or spurred you on? 

We have both always been very positive, energetic, life-loving humans. Over the last few years, we have found that delving deeper into our inner work has helped us thrive in business together and surrender to the process, allowing us to break through any limitations and beliefs we may carry. 

It has helped us work together, understand, keep each other accountable, and bring out our best. This has allowed us the space to become more patient in business and really sit with the next steps and decisions from an intuitive level, which has helped us tremendously as the business grows.

 

You are both incredibly funny and energised; we love your social media pages! Can you share when your sense of humour helped you overcome a business challenge? 

When we started Raw Pawz, our brief to our designer was – Bold, Sassy, and With lots of Character – this really does represent who we are, and we wanted that to shine through in our branding and packaging for the products – she nailed it (credit to Danka). We love that you love our social media pages. We just try and be authentically ourselves, so we hope that is shining through how we engage with our community. We love our dogs and what we do, so our positive energy and passion doesn’t  waiver. Even if we are passionate about fresh feeders, it can be controversial. What we do energises us is how we get through ANY business challenges!

 

Gary Thorpe Mental Health Awards 2022

What’s the funniest customer feedback you’ve ever received about your supplements? 

“Your Liver Powder is like crack!!” 

Hahahahaha! We were told by a customer that their dog was the fussiest and wouldn’t ever eat their food. Until trying our liver powder! The fussy dog problem is solved! 

If you could create a dog supplement that could solve any problem, what would it be? 

It would be a supplement that enhances cognitive function in older dogs. The cognitive decline as a dog ages is so distressing for the dog and its owners. A supplement that could solve this problem and slow down the effects of aging on the brain would be amazing. 

But watch this space as we have a secret obsession with Adaptogens and Nootropics. 

 

What’s the biggest misconception about dog supplements, and how do you address it in your products? – 

One of the biggest misconceptions about dog supplements is that they are unnecessary and only for sick or aging dogs. 

However, supplements can provide numerous benefits for dogs of all ages, from boosting their immune system to improving their joint health, skin, coat, and digestion. Many commercial dog foods may not provide all the necessary nutrients and vitamins that dogs need. 

Supplements can fill those nutritional gaps and support your dog’s overall health and well-being. And, like us humans, prevention is always better than a cure. Keeping our dogs happy and healthy from the inside means fewer visits to the vet and a longer lifespan – this is a win-win for the owners.

 

With our products, we only use the highest quality, human-grade ingredients. All our products have been specifically designed to improve gut health, skin and coat, mobility and overall wellness of our furry friends. 

We are fully transparent and provide a complete nutritional panel on the back of our packs, allowing pet owners to make informed decisions about what supplements to give their dogs! 

What’s next for Raw Pawz, and where do you see the future of the dog supplement industry heading? 

We have some very exciting things on the cards. However, we are keeping them close to our chest for now!! 

The dog supplement industry has been proliferating in recent years. More pet owners are demanding better quality and seeing the benefits of supplements for their pets. We envision more specialised supplements tailored to specific health issues and based on a dog’s needs! We also see a massive movement for people switching to feeding entirely new diets and pet owners sourcing more nutritional toppers that are high quality and natural! 

Additionally, with the growing interest in natural and organic products, we may see a shift towards more plant-based and sustainably sourced ingredients in dog supplements. 

We are pumped to be one of the brands pioneering in this space. 

Treehouse or cubby house? 

Alana – Cubby house!!! Terrified of heights!!! 

Mish – Tree House – love being nestled in nature 🙂 

 

Dog Fact:  the composition of the gut microbiome in dogs is correlated with overall health according to extensive studies. Gut health matters when it comes to our pets! 

 

Want to know more? Head over to:  https://rawpawz.com.au 

Instagram: https://www.instagram.com/rawpawz_/ 

Facebook: https://www.facebook.com/RawPawz.Co/

 

Source: The Role of the Canine Gut Microbiome and Metabolome in Health and Gastrointestinal Disease 

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6971114/

 

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Warren Davies; An Unbreakable Journey Beyond the Back Paddock

Warren Davies; An Unbreakable Journey Beyond the Back Paddock

We ponder with Warren Davies, known as ‘The Unbreakable Farmer‘, an icon of rural mental health in Australia.

He’s an ordinary man with an extraordinary story: a farmer, husband, and father navigating the complexities of mental health fueled by resilience, persistence, and determination. His lived experiences give voice to powerful presentations and workshops, promoting communication and community. His new Podcast, “Beyond the Back Paddock”, is an exciting new addition to his message. 

Warren, your story is one of great resilience and persistence. Could you share with our readers about a pivotal moment that led you to where you are now, on this path, helping others?

 

My mental health had declined to the point that I’d hit rock bottom. I call this moment in my life my Two Feet of Perspective. That afternoon Life gave me two choices: to remain angry, bitter and with my mental health out of control or seek help and become better; I chose better. I found myself in a very dark and scary place. That drives me to help others today; if someone can take something away from my presentations to help themselves or help someone they love, I have achieved my mission.

 

Given your experiences with bullying during your secondary school years, how do you approach the topic of resilience in a way that resonates with younger audiences, and what advice do you have for young people facing similar challenges?

 

Reaching out for support would be the first piece of advice. When I was getting bullied, I just excepted it and never sort help. It eroded my resilience, my well-being and my education. I gave those bullies the power to do that. So, my second piece of advice is to be strong enough to stand up against bullies. That requires support. Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it. 

 

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You’ve mentioned how you had to reinvent yourself at various stages of your life. How has your self-perception and identity evolved through these experiences, and how do you bring this evolution into your presentations?

Throughout my life, I have had to reinvent myself and identify who I am. Moving from the city to the country, school kid to farm hand, dairy farmer to professional speaker. 

We learn every day, which has shaped the person we are and the person we will become in the future. Embrace that.

Being an ‘Unbreakable Farmer,’ you’ve become an inspirational figure for many people, regardless of their profession. What message do you hope your story conveys to people struggling with their identity or place in life?

There is a place for everyone in the world, be authentic to yourself, and you will find that place.

 

“One of my favourite sayings I often share with people I manage is, if you haven’t learned anything today, check your pulse.”

 

Growing up, was there someone who inspired you or whose voice spoke to you during difficult times?

I am a mad footy fan; many people who inspired me growing up were footballers, like Kevin Sheedy, Tommy Hafey, and Maurice Rioli. It wasn’t until I became older that I was influenced by others, but the people who inspire me are just people with everyday stories.

You are an avid reader; what is your favourite book you are reading right now?

At the moment, I have two books on the go. The first one is a book by Chris Cheers; The New Rule Book Notes From a Psychologist That Helps Redefine The Way We Live, which is a very interesting book, and the other book I’m reading is called The Thought Leaders Practise by Matt Church, 

You are authentically you, which shines through on your social media; there is no cookie-cutter life coach here! This has been a testament to your success, with followers and fans, everyone from farmers to CEOs, parents to entrepreneurs. What was it like entering the keynote speaker arena and staying true to your message, personality, and style without succumbing to the “trends” or “corporate image.” 

My message and mission are more important than trends and corporate image. Being my true self and authentic is my superpower, and that is more engaging than trends or trying to keep up an image that isn’t me. That might be just the dairy farmer coming out in me. Trying to be something you are not is exhausting and counterproductive.

If you could sit down and tell your 16-year-old self just one message, what would it be?

Wow, now that would be a long conversation. Firstly I would say believe in yourself. I have struggled with self-esteem all my life, and at 16, it was probably at its lowest. Secondly, You are You, and that’s ok. You don’t need to be anyone else.

Can you tell us about the Podcast?

I’ve just launched a new podcast called Beyond the Back Paddock. One of the most powerful assets of any community is the power of shared wisdom; the best way to share that wisdom is through storytelling.

What prompted you to do it?

Being inspired by everyday people and their stories

How have you chosen your guests and why?

I’ve been privileged to meet some amazing people as a speaker, whether their fellow speakers or people that I’ve met in communities with some amazing stories and stories that you sometimes don’t expect. And I chose a balance of guests from all different backgrounds because I think it’s really important to normalise some of these conversations about subjects that we don’t normally talk about, so a balance of well-known and not so well known people was really important in choosing the guests for the Podcast.

What excites you about it? 

What excites me about the Podcast is it’s a different forum to engage with my followers or the people in my community, and I do that through sharing stories of others and some inspiring people I’ve met.

Treehouse or cubby house, and why?

This is a fantastic question. Growing up, I had neither a treehouse nor a cubby house. I used to build little humpies in there in the Bush. Growing up in a developing eastern suburb of Melbourne, we were the first house on our estate, so there was always bushland, building sites, and development around us where you could you make stuff out of anything, and I used to love nooks and crannies and even though they didn’t resemble the stories that were being told in your head the imagination that come with doing that was one of the things that I treasure about being a kid.

To find out more information about this incredible human please visit: 

https://www.theunbreakablefarmer.com.au

https://www.facebook.com/BeyondTheBackPaddockPodcast

https://www.instagram.com/beyondthebackpaddockpodcast/

 

Important facts:

According to Statista 

Approximately 90% of 4-8th class students have experienced bullying, with 70.6% witnessing bullying in school, and over 5% of students in Australia dropping out due to repeated bullying and abusive behaviors.

If you are someone you know is feeling in crisis or unsafe; please call 000 or Lifeline on 13 11 14.

 

Important Crisis Contacts:

Beyond Blue- https://www.beyondblue.org.au

Lifeline 13 11 14

Suicide Call Back Service 1300 659 467

Beyond Blue 1300 22 46 36

MensLine Australia 1300 78 99 78

Kids Helpline 1800 55 1800

1800 Respect 1800 737 732

13 YARN – 13 92 76  –  for Aboriginal and Torres Strait Islander people

 

 

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