Written by Kirsten Macdonald


The recent COVID19 outbreak has had a devastating impact on those who are vulnerable in our community, and an Aussie family business is meeting the challenge with generosity so powerful it will blow your socks off. 

The business is Underworks, and the name of the game is undies and socks. However the crisis facing our homeless is no joke, and with organisations like Foodbank and The Salvos getting on board to assist with distribution, hopes are high that the public will get on board using social media joviality to spur donations. 

Dave McNamara, the CEO of Foodbank Victoria, recently assisted with food distributions to the COVID impacted towers in Melbourne, Victoria. McNamara says;

Since the COVID-19 crisis began the demand placed upon the hundreds of charities we support every day has been unprecedented. In the last couple of months, the number of people seeking assistance is up 78% – many of them have never had to ask for help before. We’re preparing for the chilly times ahead, knowing that anyone can make it through winter with a full belly and warm feet. Thanks to #IGiveASock we’ll make sure no one gets left in the cold.

So what do the celebs have to say?

Well, when we read the list, it was no surprise, many of these inspiring humans are committed continuously to rolling up their positive impact sleeves.

Peter Hitchener OAM– adored news presenter and journalist

I hope you will join me in posting sock pics to your social media, with the hashtag #igiveasock and tag @underworksaustralia and @foodbankvictoria. Then Underworks will donate an item of essential clothing on your behalf. Let’s do our bit to support this fantastic initiative!

Chrissie Swan– bubbly and beloved television and radio presenter

It’s time to sock it up! @underworksaustralia @foodbankaus and @salvosau have banded together to make sure a pair of socks gets onto the feet of a person experiencing homelessness for every #igiveasock tag they count on Instagram. Just take a pic of your socks and make sure to use the hashtag #igiveasock – 20,000 hashtags = 20,000 pairs of socks to those in need. Let’s do this!

Debrah Hutton – magazine editor and esteemed media personality

People needing assistance from @foodbankaus is up 78%. What a tragic stat. Until July 31st for every silly sock n’ thongs post/story tagging #igiveasock @underworksaustralia will donate an essential item of clothing to @foodbankvictoria. It’s cold; its winter, let’s lift and help those in need.

#igiveasock Don’t you?

Anyone care to join me?

Sarah Tiong, lawyer, recipe architect, chef and finalist from Masterchef Australia

In recent months the number of people seeking assistance from Foodbank is up 78% – many of which have never had to ask for help before. Until July 31st for every silly sock post/story tagging #igiveasock @underworksaustralia an item of essential clothing will be donated to @foodbankvictoria to distribute to those who need it most. Let’s help them.

Mishel Karen, teacher, media personality and MAFS star

Australia has just over 116,000 homeless people, with one-fifth of them being youth. Can you help me raise awareness until July 31st?

Plug your socks and thongs – or whatever vibe you’re wearing on your feet, and a pair of socks will be donated to someone who Homeless is in Australia. I want to help make a difference for vulnerable people. We can all do our bit to help. I’ve experienced how lifechanging a helping hand can be for people in need.

Ty Frost, Smooth FMs morning announcer and master of chill

I’m lucky to be in a warm studio playing feel-good tunes with my comfy socks and a mirror ball. I’m happy to be supporting Underworks who are on a mission to raise awareness for the need for critical personal items amongst the homeless and those sleeping rough in our community.

Here’s how you can help Ponderers! 

Post a silly sock pic on your social media account using the #igiveasock and tag @underworksaustralia and you’ll be

donating a pair of socks to an Aussie in need. It’s that simple!

Jump over here for more details: https://igiveasock.com.au


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