Follow the Breadcrumbs to StoryVille
Follow the Breadcrumbs to Storyville…
Walking down a small lane on cobblestone streets in the inner belly of Melbourne can always delight and surprise.
Perhaps like us you find a doorway, decorated with scrolled writing promising to stay a part of you forever. Echoes of childhood mingle with joy and discovery, and you realise you are walking into something exceeding magical. You have entered the realm of Storyville, Melbourne.
The Enid Blyton inspired tree foyer leads to the Mushroom palace, Tinkerbell’s birdcage, then on upstairs you explore to the giant library and the Chronicles of Narnia corner. This is one joint that has managed to tap into the theatrical drama of Melbourne, and the inner child is awakened fully. Transfixed? You will be!
Our host Alex welcomes us warmly, and our conversation cannot run smoothly because a grown-up- transported into childhood is an excited mess. I order a Goblet of Flames beverage, and we chat.
With magicians on Thursday nights and drinks to match the experience, Alex tells us Storyville has been an overwhelming success.
“Melbourne is the city that embraces a late-night culture, everyone supports putting on weird and wonderful things, they turn up.” Alex’s personal favourite drink is Poly Potion, a Harry Potter-inspired concoction of Gin, Kiwi Fruit and Basil, a sweet and sour sensation. We spotted So long and thanks for all the fish – Tanqueray Gin, Cocci Americano, Dry Vermouth, Lemon, Grapefruit & Orange (The Hitchhikers Guide to the Galaxy, Douglas Adams 1979 – 2009) We know right? NEXT LEVEL.
So how long did it take to build this dreamscape?
Around a year Alex tells us, and when I ask was it difficult to NOT keep adding to it, he nods enthusiastically. The hospitality aficionado says the launch got put back multiple times with something else to be added. The meaning of scope creep is understated. After admiring the hand-sculpted trees, we can understand why.
With a giant clock installation on the horizon and a matching food menu, creativity knows no bounds in a place like this. What inspired Storyville?
“A range of things, we wanted something entirely different, a venue based on multiple stories, and we are all literature fans and had lots of inspiration. We felt like other people would relate to it too. Being able to link the product to the concept, events and the smaller things like the magic shows, comedy shows and literature launches, the reactions to the experience, being able to walk into a wonderland and lose themselves- all of this.” says Alex.
From the videos on the back of Qantas seats to the thousands taking photos of what is an Instagram dream, Storyville should most certainly be on your Go-To map of Melbourne explorations. You may want to bring breadcrumbs though, you won’t want to leave.
Check it out for yourself here on Insta- https://www.instagram.com/storyvillemelbourne/
Storyville is located just off 185 Lonsdale St, Melbourne VIC 3000
We acknowledge the people of the Kulin Nation, on whose unceded sovereign land we work. We pay our respects to their Elders, past, present and emerging.