Underworks has partnered with the Salvation Army, who together are on a mission to provide socks to those experiencing homelessness. #igiveasock is trending around Australia and its exciting to see an family business doing their bit.
Socks and thongs are a combo NOT made in heaven and neither is being displaced or homeless.
This month, Australian family business Underworks is encouraging us to embrace this fashion faux pas to bring awareness to homelessness. They have partnered with the Salvation Army to provide a pair of warm, comfy socks to those that need it most. The mission is to help the thousands of homeless Australians who do not have access to this simple necessity that we may take for granted.
All you need to do is upload a photo of yourself posing in socks n’ thongs (or sandals) to Instagram, along with the hashtag #igiveasock and the tag @underworksaustralia.
With every post, a pair of socks will be donated to someone who needs it. The goal is to deliver 20,000 pairs of socks, which is almost half of Australia’s youth homelessness and a fifth of Australia’s total homeless population (2018 Census).
Socks might not seem like much, but they are incredibly important. In fact, they are the most requested item by local shelters and least donated. Wet socks breed bacteria which causes infection. Not only this but wearing socks with holes decreases a person’s self-confidence, feeling of self-worth and motivation to seek employment.
The Salvation Army Major, Brendan Nottle says that there is an increasing number of people who do not have access to clean socks.
“In our experience working on the streets, we have seen an increasing number of people with serious foot diseases. Even worse, we have seen people lose their feet and, in some cases, lose their lives because they cannot access clean socks” says Brendan.
A donated pair of socks will help keep people warm this winter, improve hygiene and health, and ultimately save lives. We think its worth posting a quirky pic for.
Underworks has been keeping our tootsies warm and stylish with quality socks since 1999. They are one of Australia’s largest sock companies with a reputation for excellence.
For this cause, they will be distributing a one-size-fits-all pair of socks made from premium excess yarns with a unique design to protect the feet from the elements.
Plus, Underworks have ensured minimised fabric waste, so the earth does not suffer. These brand-new socks have been specifically designed for the cause.
Underworks founder and CEO Sam Todaro says:
“I Give A Sock is all about giving and offering some warmth to those who need it most. We’re proud to help make a difference.”
You can help make a difference too. Instead of your usual selfie post, show that you give a sock and post something that will have a significant impact on someone’s life. The quirkier, the better!
Let us all embrace our inner bogan, put on our finest pair of socks n’ thongs and wear them with pride.
This is the perfect excuse to shake the dust off those rainbow-striped toe socks you have hiding in your drawer and give them the chance to shine for an unbelievable cause.
You can track how many socks have been donated so far, here.