Is it just me or are there are a lot of people scrambling to make a buck from the wellness industry? Well, let me tell you well before many of them crawled from the primordial slime of promotion- one goddess was striking a mighty and genuine sword against the big boys of unhealthy food and the SUGAR menace before it climbed notoriety. Leaving a brilliant career, and putting her money where her passion lies, not for the bank account but the PURE FIRE of WANTING CHANGE! I know right? Awesomeness.
That woman was television producer turned Food Warrior and entrepreneur Emma Dumas.
She is on the path of good, and she has been impressing this for years, in a Food Industry that spits people out quicker than you can Snap Crackle or Pop.
A few years ago I was at a junket of sorts, a PR “place” and I was not all that comfortable or terrific and this gorgeously funky, funny chic came bouncing in with little micro-packets of the best tasting muesli I had ever eaten. There was a story to the muesli, littered with ardent and real anecdotes of a woman on a mission and a message. She began this food journey all the way back in 2004, before the wave of anti-sugar messengers. She was before her time, which in this world of commercial ideas and the hedonistic planet of food glorious food: is pretty cool.
Before you knew it, we were sharing each other’s story and clicked; it was a positivity scale of 200+. We were both overcomers of ill-health and both armed with a dark sense of humor and it became apparent we would keep in touch. She is one of the most grounded and funny women I have met in a really long time.
It has been the people like Emma who have given me the inspiration to reimagine Ponderings, so to interview and speak with this excellent human who has overcome obstacles, or smashed through them, swum, dug, crawled, some even crying and bleeding to the other side making wisecracks.
Her why? Years ago she discovered (quite a while before the “others”) that sugar was enemy number one, and she had a crack at making some healthy muesli for her friend and personal trainer Donna Aston. “They couldn’t find a breakfast to complement their fitness programs. That’s why I created The Muesli. It’s the most important meal of the day. So if you’re investing in getting fit and losing weight – it’s important to enjoy a quality breakfast.”
You see I didn’t know this until I met Emma, but the majority of Mueslis on the market are PACKED with sugar. They don’t follow the 1 Line Rule. (ON ANY NUTRITION PANEL, CHECK ONE LINE, SUGARS. IF IT’S MORE THAN 5g/100g (5%), MOVE ON.) Or they are toasted, and all of the contents lose their nutritional quality. They are often “filled” with cheap bits and pieces instead of being nutritionally dense and rich.
All these years later and Emma and her partner with the help of their families are kicking butt and taking on the Sugar industry. Emma she is super excited about the path The Muesli is taking, as it is opening, even more, doors and eyes and created a team of people so passionate about fixing the bodies of Australians and then moving it towards a global scale.
No stranger to success, Emma comes “armed with a Bachelor of Applied Science in Physical Education, with 5 Carols By Candlelight, 3 ARIA Awards & 4 Logie Awards broadcasts, Series 1 of Frontline, The World’s Greatest Commercials, Great Escapes, Oz Encounters – UFO’s in Australia, plus 5 years producing The Panel, then a series of Thank God You’re Here & Santo Sam & Ed’s Cup Fever (World Cup 2010), under my belt – I couldn’t see why producing a beautiful premium and naturally sugar free muesli should be any different!”
“It’s been interesting and I’m certainly in it for the long haul. Turns out there’s a lot to the food industry and working in it, that does in fact, bear similarities to working for the Australian television networks.”
To see more about Emma and what makes her tick, check out her interview with the gorgeous Sarah Mackay from eco-candle company Time to Thrive.
by The Potentialist Maggie Wilde
When you Google the term ‘Sugar Free’ you’ll find over 13 million responses. There are pages and pages of sugar free diets, substitutes, recipes, chefs and desserts. There are umpteen sugarless products for diabetics, chocolate, beverages and more.
However, when scrolling through the results to find something… anything to help manage sugar withdrawals, or guidance to stop cravings, or to retrain your taste buds and rewire your brain to make being sugar free easier to handle, there was a big fat unsweetened zero. I gave up searching after page 12.
As a previous sugar addict, I know how hard sugar was to give up; I see it everyday with clients who reach out after failing miserably. They give in to cravings just to stop the headaches or anxiety, the highs and lows that many people experience when they quit.
So how do you manage sweet cravings without severe withdrawals and cave ins naturally? Here are my 3 top tips:
Substituting actual sugar with a non-sugar replacement doesn’t solve the longer-term challenge. Our beautiful brains are a chemical hungry maze. The more sweet things we drink and eat, the more our brains remind us to seek more sweet. Whether it’s sugar or a sugar substitute, the brain doesn’t know the difference. Swapping sugar for a substitute doesn’t stop us wanting more sweet treats. It just means we ingest more chemicals on our quest to be healthier.
The key to becoming sugar free is not in the substitution of sugar, it is in re-training our brain and taste buds to stop triggering us to want it. Wouldn’t it be easier to say goodbye to sugar if we didn’t actually crave something sweet?
To do this we need to interrupt the triggers that cause the cravings in the first place. We need simple strategies to retrain our brain to disconnect the attachment. For example, if you learned to respond to emotional impulses by reaching for something sweet, then it’s important to ‘comfort yourself’ in more healthy ways as you become sugar free.
When sweet cravings dance their merry way across your brain and taste buds, take a deep breath and follow this simple strategy.
- Slowly roll your eyes one way
- Roll them back the other way
- Blink 3 times and take another deep breathe in.
The intensity of the urge will reduce. If the intensity is still above a 3 on a scale of 1-10, repeat the same sequence until the craving drops below a 3.
Some key information to remember about ‘sweet treats’ is that early in life we learned that emotional needs were satisfied with food. More often than not it was something sweet (honey on the dummy or pacifier or a cookie and a cuddle).
- Emotional needs will never be met or satisfied by food which includes sugar and it is this realisation that will help those cravings.
- We can see that the solution to a sweet craving is to provide an emotional response i.e. give yourself an inner hug, comfort yourself as you say “I am the kind of person who loves my body back to health”
- Then roll your eyes one way, back the other way and blink three times. Take in a deep breath… repeat until the craving is below a 3.
Choose Inspired Action Language rather than ‘Have to’s.
- If you say “I choose to be sugar free” instead of “I have to be sugar free”, your brain will not trigger the resistance that often occurs when we don’t like being told what to do. We’re programmed from a young age to dislike being told we have to do something.
- So whenever you are offered something sugary, remember to use inspired language such as “I choose to…”, I get to…” or I’m free to… “
Please note: Your taste buds will adapt faster than you think, so use my Eye Rolls consistently for the first 2-3 days, drink lots of water to avoid the sugar withdrawal headaches and reach out if you need assistance.
Sometimes it is good to know that the most simple steps can be implemented especially now in the field of neuroscience which is providing some incredible brain training science to help people understand the pathways and patterns of the brain. When these practices are implemented we see incredible results fast for people switching off sugar cravings! Sugar Free September doesn’t need to be be torture month!
Unleashing Your Potential
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