The Barbaric Truth About Hair

The Barbaric Truth About Hair

Journalist Jasmin Pedretti

Getting your hair done is one of life’s simple pleasures. It might even cost an arm and a leg, and every other limb for that matter, but who needs limbs when you can experience the hairdressers? 

How delicious is it to be pampered and then leave with a transformed head of hair and a renewed sense of pride. The only flaw to this experience is that the products often used are tried and tested on animals who could not give a damn about your pretty new do. Do we care about their limbs? Their skin or pain? Bear with me here, as we unpack and get educated. Do you dare to read or listen?

The hair industry doesn’t want consumers to know the truth, and many consumers don’t want to know either, because it’s gruesome and distressing. Ignorance is very much bliss. But the truth is what it is.

Getting your hair bleached isn’t the same merry experience when you’re picturing a rat being bleached to death or a rabbit having their eyes painted with dye. Having your scalp massaged isn’t as nice when you’re picturing a confused little mouse forced to endure excruciating pain as he is burned alive. What happens when a mouse is injected with lethal doses of chemicals? Convulsions and seizures, usually a slow death. What happens when toxic substances are slathered onto a baby rabbits raw skin, or poured into her scared little eye? Blindness, swelling, and hemorrhaging.

We don’t know if mammals feel pain the same way humans do, but we do know they experience it. Marc Bekoff, evolutionary biologist, says that mammals share the same nervous system, neurochemicals, perceptions, and emotions, all of which are integrated into the experience of pain.

Killing animals for food is one thing for many, torturing them for beauty is a whole other level of cruelty. Our furry friends have the right to live WITH us, not FOR us. 

How could I leave the salon with pride, knowing what was sacrificed for my silky strands?

If this bothers you too, then there are alternatives. 

Choose Cruelty Free Ltd. provides Australian consumers with a list of companies that are humane and ethical. Consumers have access to the information they need to decide according to their moral standards. The freedom to make this choice is crucial.  

Successful business owner, hairdresser and owner of Jomara Hair Studio, Mariesa Lauder, stocks her salon with a brand that is on this list. De Lorenzo is an Australian-made brand that is organic and most importantly; cruelty-free. 

Mariesa says, “there is no need to torture animals for beauty. We’ve got the technology to test products by other means. Testing on animals for luxury is an unnecessary form of cruelty. DeLorenzo test on humans that volunteer.”

In recent years, the torch has shone on the make-up industry, exposing cosmetics that test on animals; whereas hair products have been left in the dark. Mariesa says that the hair industry needs an urgent shakeup because far too many people are using hair products that contain chemicals tested on animals. 


In fact, according to the Humane Society, 500,000 animals suffer and die each year as a result of cosmetic testing, and a Yahoo report says that 80% of countries still allow for it to happen. Clearly, it’s a huge issue that needs urgent attention.

De Lorenzo is also Australian made.

Why is this important? Because quite simply- buying Aussie made products supports local jobs and our economy. 

Ben Lazzaro, the Chief Executive of the Australian Made Campaign Ltd. explains why it is so important to buy Australian made. 

“When you buy Aussie-made and grown products, you know what you are getting—products from our clean, green environment made to the highest of manufacturing standards. At the same time, you are supporting Australian businesses and jobs.”

In an industry that is saturated with products that are made by prodding, poisoning and killing helpless animals, don’t be blind-sided.

The truth is shocking, ugly, and downright distressing, but it’s happening, and you don’t have to support it.

Looking and feeling beautiful doesn’t have to mean sacrificing integrity.

Ultimately, it’s up to you. 

Melbourne Quirk Scape

Melbourne Quirk Scape

Kirsten Macdonald – Wordsmith and Quirk Expert

So have you heard?  In a survey conducted by TimeOut, Melbourne had more live music venues per resident than any other city on Earth and is ranked number 2 of the best cities in the world. 

What is going on in Melbourne?  We believe it’s the quirk factor that makes this hub of creativity so inviting. We took a day to explore, bringing you the quirkiest places,  with the vibe of a city that really supports and high fives the passion of those that want to take it to the next level. 

First stop is accommodation. When in Melbourne, your inner wanderer will be inspired for all things vintage glam at caravan oasis- NOTEL. 


James Fry took an unused rooftop in Melbourne’s city innards and turned it into something crazy fun- an antithesis to accommodation and a salute to the wanderer within. Using original 1970’s airstream trailers from America, James transformed the space into what we coined Van-Boho heaven.

Notel (No- Hotel) features fake grass and flamingos, a jacuzzi and cacti. You will be enamoured with the bespoke mini bar, and every urge must be taken not to run your hands along with the silver mirror finish of these gorgeous kitsch giants. 

 All the small details are included, and the place is a hive for events and outside the box experience. The word cool doesn’t match the reality- this is the place to be.



Next stop- Winter Village Federation Square. 

Pop up winter wonderland anyone? If you like fine-dining in an igloo and snow, ice skating and high tea, then you have got to get yourself to the Winter Village. 

Now extended to September this icy wonder will have you clapping your hands and asking- How? With mulled wine and snuggly chairs adorned with fake fur throws and elegant tables, the thoughts of Tumnus float through the air. It’s hard to believe you are in the city. 


Time to check out the internet sensation Mork Chocolate in Errol St, North Melbourne


When hot chocolate becomes an international viral sensation, you know it’s the place to be. Usually queued to the hilt, Mork knows how to do hot drinks. Luck was on our side and a table awaited along with the iconic campfire hot chocolate. This place oozes silky slippery sensations of hot cocoa and melted decadence. Quitters of Sugar – be WARNED. You will not leave without drinking. 



Recommended by a friend whose eyes twinkled when they reminisce StoryVille went on the list, and it will stay there forever and become a go-to when visiting. It’s grown-up time. 


As you enter the realm of StoryVille Melbourne, you soon realise you have opened the door to more than a bar. Located in a Lonsdale street laneway you are in for a treat. Exceedingly magical, you enter the Faraway Tree inspired foyer, then the Mushroom palace and onward to Tinkerbell’s birdcage (an Instagram dreamscape)


There are cocktails named the Goblet of Flames and Poly Juice, or The Secret Garden- well we know right? Next level. Perhaps the giant book library created by movie set designers may tickle your fancy or the Inkwell DJ booth. A schooner in the Narnia corner or the multitude of childhood literature hints around the place will have you all wrapped up in inner child happiness. Check out their Insta legendary status here. 



We returned home with full bellies and exhausted from a day out, experiencing smiles, joy and the knowledge that we had filled our quirk tanks. 


If you have a favourite place in your city you would like us to explore, get in touch! We write for the people, and therefore we believe every person has a right to know about the best places to explore and hang out. Click here to tell us your story! 


From Vacant Rooftop to Designer Urban Paradise

From Vacant Rooftop to Designer Urban Paradise

Interview with the creator of Notel. The inspiring tale of how his passion for Melbourne collided with his creative vision and resulted in a unique place where people can experience and ponder.


Jasmin Pedretti – Journalist

After walking up the staircase with walls dripping in pink paint, and then stepping onto the Notel rooftop, we were excited and intrigued. 

Somehow, we were totally immersed in Melbourne but secluded from it at the same time. 

But just like the delightful surprises awaiting us, James Fry, the owner of Notel met us with genuine warmth and enthusiasm. A rooftop of quirk awaited us. 

The rooftop was not always so beautiful. For years, it was a vacant lot that could only be accessed via a ladder. After 10 years of running the carpark underneath, James decided to utilize the space with alternative accommodation.

Struck by the sleek look of airstream trailers, he decided they were the way to go. The rooftop is now a trendy, colourful oasis where people are offered the unique opportunity to stay in original 1970’s airstream trailers from America.

It’s an experience, a journey. 


JP: What was it like to see your vision come to life? 

JF: Incredible. I was very confident Melbournians would embrace it. For that to actually transpire and for people to enjoy it and come up here and ask questions, it was very rewarding. 

JP: At Ponderings, we are all about celebrating ideas and the courage to put them into action to create something wonderfully unique. What advice would you give someone with a cool idea, who might be hesitant to act on it out of fear of failure?

JF: My advice is to give it a crack. Particularly here in Melbourne. What better place could there be to trial something unique? Melbournians particularly love and embrace ‘different’. 

JP: Speaking of Melbourne, what is your favourite thing about the city?

JF: The laneways, has to be. The coffee culture, the street art, the hidden gems, the diversity. We’ve got every cuisine, it’s so multicultural. You can walk down Flinders lane and cover 90% of what’s in Melbourne. You’ve got boutique clothing, fine dining restaurants, casual catering. Yeah, we’ve got everything.

JP: I can hear the passion in your voice! What has been your proudest moment since opening Notel? 

JF: I think the proudest moment was day one when I could go, yep, we got here. It was a really difficult push to get it to the opening date that we’d set. I also sometimes stand up here to greet guests but don’t tell them I’m the owner. Watching their reaction when they first walk through the door and they’re like holy moly this is different, it always gives me a great feeling. 

JP: Who has been the coolest or most interesting guest at Notel?

JF: I don’t know if I’ve got a favourite guest. We had the Hart sisters (Jessica and Ash hart), we had Hugh Sheridan up here, with his band California Crooners.

JP: When it comes to comfort and luxury, a trailer generally does not come to mind, what makes your trailers worth lashing out for? 

JF: The general rule of a caravan is to pack the entire house into a tiny little space. Which is exactly what I didn’t want here. We have stripped the interior completely and made it into a luxurious oasis. We have a full height, beautiful shower and a very comfortable bed, all within a caravan. 

What should people know about Notel before deciding to book? 

That we are not a hotel. We are an experienced-based accommodation. You’ll have a lot of fun, and gaining entry to the hotel is not straight forward. 

I see…

You want to know more, don’t you? The experience starts from the moment you book. You’re required to download an app, and then the key is sent to your smartphone. We send you a text message on the day of your arrival to remind you that not all roller doors roll. It might look like a roller door but doesn’t act like one. It’s a challenge. 


JP: What kind of feedback do you generally receive from guests? 

JF: The overwhelming majority is that they love it. It’s so different, and they love the experience. However, occasionally, people don’t get us. We were too far off a hotel stay for what they were wanting, and I love that. Because we are not for everyone. We are for people who are after an experience, celebrating something special and have got a bit of adventure about them. If all you want is a bed to sleep in, stay somewhere else. We are not for you. 

While talking to James, I could not wipe the smile off my face. I was captivated by his genuine passion for the city, which is reflected in the space he has created. He took the quirky charm of Melbourne and put it on a rooftop. His enthusiasm for adventure was infectious, and after talking to him, I felt a renewed sense of passion for life and taking a chance. Our team fell in love with Notel, and if you are looking for a city adventure, here is a great start! 

Hey Sis, What’s the Tea? Make Your Own!

Hey Sis, What’s the Tea? Make Your Own!

All the reasons why you should grow your own tea. Ideal herbs to use and their specific medicinal health benefits.


Jasmine Pedretti 

Journalist | Wordsmith

There is nothing more soothing for the soul than the perfect, hot, cuppa’.

What if I told you that you could grow your own tea? In a fast-paced world that prefers convenience, we often miss out on life’s little wonders. Yes, you could buy the tea from the shop. But using freshly grown herbs from your own garden is far more special. Let me tell you why. 

First of all, our planet would thank you. We are far more waste conscious these days, however, unbeknownst to many, some brands actually make and fasten their tea bags with plastic. Therefore, by growing your own tea, you are helping to lift your eco-footprint, one glorious herb at a time. 

Gardening is also a wonderful stress reliever because it can distract you from all-consuming anxieties. In fact, a new study has discovered that regular exposure to plants and green spaces is beneficial to mental and physical health.

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 If you are going to grow your own- tip: make sure you aren’t using pesticides or chemical sprays and be sure to wash them thoroughly before use. Our Ponderings Produce Wash recipe helps to remove any nasties from your fresh herbs and produce. Fill a large bowl with water, put a healthy dash of organic APVinegar into the water, place herbs in (water should cover) and leave for 15 minutes. Rinse. (Awesome right?)

 Perfect brew:  Infuse in hot water at 90°c (194°F) to 95°c (203°F) for 2 to 4 minutes for the first and second brewing. Tear the leaves to bruise and release the goodies. Leave for 5 + minutes depending on the intensity you like your brew. 

Like all herbs you should check with a medical expert first before using as they may have drug/herbal contraindications. 

Making your own tea from the herbs you have cared for and helped prosper is also far more rewarding than buying it dried and in a bag.


Not only this, fresh herbs are full of goodies that benefit your health. Using fresh herbs that have not been poisoned by harsh chemicals or sat in a box for who knows how long, means you get the most from their medicinal potential. 

 Unsure of what herbs to start with? Here is a rundown of some great options, along with a few of their health remedies:


Pot Marigold

Botanical name: Calendula officinalis

Season to grow: all year round.

  • Contains significantly powerful flavonoids that shield cells from free radical damage and may aid menstrual cramps.  Quercetin and isorhamnetin are the two most common. These two are shown in countless medical journals to help protect the body from free radicals and helping to savenge potentially damaging toxins reducing inflammation. 
  • Calendula species have been used traditionally as culinary and medicinal herbs for centuries
  • Calendula oil is still used medicinally. The oil of C. officinalis is as a remedy for healing wounds.
  • May help prevent and relax muscle spasms. A study conducted by the Department of Biological and Biomedical Sciences found that calendula relaxed spontaneous muscle contractions. 


Botanical name: Mentha balsamea Wild

Season to grow: Spring or summer but can be grown indoors on a windowsill over Winter. 


  • Great for indigestion and bloating as it may relax the muscles in the stomach and intestine.
  • Peppermint has significant antimicrobial and antiviral activities, strong antioxidant and antitumor actions, and some antiallergenic potential.
  • May decongest and soothe sore throats because of the menthol.
  • May lower blood sugar and blood pressure.
  • Contains several flavonoids, primarily eriocitrin, luteolin and hesperidin, rich in carotines and Vit. C
  • Beautiful on its own or as a complimentary taste. 
  • Caution has been urged for peppermint oil therapy in patients with GI reflux, hiatal hernia or kidney stones.

Pineapple Sage 

Latin name: Salvia elegans

Season to grow: Spring, however, can tolerate Winter if grown in sandy or sharply-drained soil. 


  • A  study showed pineapple sage could act as an anti-depressing agent. 
  • Aids digestion and is good for settling an upset stomach and has a calming effect.
  • Our resident Naturopath tells us too much can dry you out, so go easy, it has been used for centuries for drying up mother’s milk. 
  • Full of antioxidants and flavonoids this is a powerful herb.
  • It tastes just like pineapple, which is delicious as a cold tea infused tea too!
  • Use the flowers to garnish, they are edible and make the perfect edition to a salad top.

 Lemon Verbena

Latin name: Aloysia citrodora

Season to grow: Spring but can be grown indoors during the colder months. Do not be alarmed when it loses its leaves during Winter, they will return. 


  • Rare power to strengthen muscles due to the high amount of antioxidants.
  • May reduce inflammation and joint pain caused by arthritis.
  • May boost immunity because it increases white blood cells.
  • Lemony deliciousness, the aroma is next level
  • Full of phytochechemicals such as- neral, geranial, limonene, nerol, geraniol, terpineol, caryophyllene, curcumene, isovalerianic acid, eupafolin, hispidulin, eupatorin, salvigenin, apigenin, luteolin, geraniol, flavonoids
  • Considered safe but be sure to check with a medical expert first before using this herb as it may have drug/herbal contraindications. 


Latin name: Lavandula

Season to grow: Spring but can be planted in Autumn using bigger plants to ensure survival over Winter.


  • A study found that lavender tea increases the percentage of deep slow-wave sleep; the restorative sleep phase. 
  • Contains substantial amounts of antioxidants and antibacterial compounds such as vitamin C, calcium, and magnesium.
  • May detoxify the body of harmful free radicals caused by pollution, heavy drinking and smoking.
  • Lavender extracts contain flavonoids from group of apigenin, luteolin and quercetin. Higher amounts of luteolin diglucuronide are also found in the stalks, so don’t throw them away!

There is no greater time to start growing those aromatic, health restoring plants. If you grow them already, then put them to good use and brew a glorious elixir to heal the body, mind and soul. Check out our Ponderings Herbal picks of the month.

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The Hot Breath of Humanity and The Art of Growing Up

The Hot Breath of Humanity and The Art of Growing Up

by Kirsten Macdonald

Friends, Romans, Countrymen lend me your ears…

 John Marsden has the knowledge, and he’s not afraid to use it.

 John wrote a book, and it comes with a warning tag because in case you haven’t yet heard, The Art of Growing Up is not for the faint of heart. With over 5 million books in circulation and a teaching career spanning more than 3 decades, is this bloke really an expert on young people and humanity? Let’s find out.

Are we going to wax lyrical because we have a fan base here in the Ponderings office? Not on your life. This work deserves more.

It’s a  book that will challenge and create bedlam. On purpose. With purpose.

From the angel brat to parents behaving badly, the educational insights of Bart Simpson to the hero complex; The Art of Growing Up will get you thinking.





First-hand accounts will have you gasping, they are frightening accounts if we are honest. 

He takes complex modelling and hypothesis and turns it into a manifesto, not just about parenting but humanity. It’s time for humans to grow up. 

Marie Berg’s description of the umbilical cord pulsating, and the journey of a mother learning her baby’s cries,  skin against skin may bring tears.

His unapologetic compassion for children and understanding with a “we”  and “us” tone gives rise to humour around adaptability and the playful mocking of his beloved dog for the lack of opposable thumbs.

One moment you are reeling from a statistic to visualising a Divi van being rocked from side to side.

Transported to a Dickens novel listening to John take off Mrs Jellybe in raucous female tones,  could leave you with violent belly laughs. (Tip- we couldn’t resist the author’s voice in the audiobook version.) John Marsden certainly has a voice for painting a picture, and he’s not mucking around. 

Exploring the paradox of being human is presented in visions of people carving their initials into beached whales, only to be years later showing compassion.

Does he think we are all idiots? Not quite. Well maybe…


Is change possible? Can public opinion be shifted?

The irreversible damage to children is likened to climate change and deforestation growing right alongside narcissism. The physical and emotional abuses to kids just needing to be kids may induce either a deeply saddened sigh or a clenched fist or both.

Is there hope?

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John’s suggestion that it may be time to honour those with progressive views may be a warning siren at the eleventh hour, and we agree, more than band aids are needed.

I can’t help but feel this is a  teachable moment paradoxically intentional. For a moment, you feel like this mentor has lost faith in humanity, and let’s face it,  he would not be alone. The contempt for ignorance is not so subtle.

We are seasoned with the reassurance of the evidence of people working tirelessly for a better world and teaching children to defeat the forces of self-interest and ignorance. You get a distinct idea that public opinion can be reversed if not re-engineered.

What is the answer? Open minds? Committing Good Deeds?

You don’t have to agree with him, but that’s the thing with Progressive thinkers, they aren’t asking you to.

Scroll down to read the interview…

We interview John Marsden about his new book The Art of Growing Up

John Marsden writer Australian novelist The Art of Growing Up

KM: There are some ideas that say the way the current western world is organised is intentional to keep it turning economically for the powers to be. Russell Brand and Brene Brown talk about the intricate idea- the way to rule the world is clear- you invoke fear, give the masses of the middle class a bully to be fearful about and introduce whatever power you like to control and exhume power. It is quite interesting. Do you think the fear coming through from parents is a post response to this- the need to protect the young? 


JM: In general, I agree with Brand and Brown, although of course there are other factors at work, such as the insatiable ambition of sociopaths for power. But a desire to protect the young has been a trait of human parents since time immemorial, in most or all societies… it does, however, seem to be getting too obsessive, partly in response to the realistic fear that the havoc wreaked by humans has reached a stage where we are in considerable danger.


KM: So much of the baby boomer era is marked with abuse, the cane, the blackened eyes and physical abuse as well as kids not getting “too ahead of themselves” and the very colonial idea of knowing one’s place, do you think parents now have mistakenly overstepped the balance, going too far the opposite way in an attempt to be better at everything? 


JM: Yes, although emotional abuse has also been a factor in previous generations, and physical abuse is still happening today. But it does seem that many of today’s adults and parents are angry at the way they were raised by their parents and angry at the way they were educated by their schools and teachers. This does, almost inevitably, cause a strong swing in the opposite direction.


KM: Bravery has been the theme of many of our stories because you don’t just wake up and say I am going to be brave today- bravery is a response to a situation, and you make a choice. You are a brave person in our opinion because, in many instances, you have pushed head-on into the “establishment” for the benefit of children’s education and their fundamental right to be heard and respected. The Alice Miller school’s namesake really explains a lot. What was the tipping point for you when you thought- this needs to be written? 


JM: The choice to be brave is usually only possible for people whose lives are built upon strong foundations, although sometimes it can be a reflex response to danger. I’ve written The Art of Growing up because of a growing sense of urgency… my feeling that the lives of many young people nowadays are so lacking in first-hand experiences that solid foundations for adulthood are not being laid. If children know little else than their home, the school campus, the shopping mall and the barren local playground, they enter adult life so lacking in understanding, initiative and imagination that their prospects are about as good as those of a snail on the MCG in the middle of the Grand Final.


KM: Courage is not easy for many people because the need to be liked is stronger. How do you forge this tenacity and foster the strength to be true to your ideas?


JM: It’s the inner person who matters most. A child subjected to relentless criticism is as badly off as a child subjected to mindless lavish praise. Children who confront plenty of authentic challenges – not fake ones – and are supported to overcome those challenges using their own resources (such as intelligence, creativity and learned skills) are likely to be successful in navigating the challenges of adult life.


KM: Do you ever get scared about not being a good enough parent or a teacher? 


JM: Sure, of course! But I try to be thoughtful – to draw back from a situation and get as much perspective on it as I can. And I’ll use common sense, instincts and my own life experiences… when they seem to be ringing true notes.


KM: Have you witnessed the playing of Fortnite, and what are your thoughts on gaming socially?


JM: Yes, most of our boys at home got into Fortnite pretty avidly for a few months, but then they moved on. Gaming can be a very sociable activity, especially when two or more kids are at the computer and there is some collaboration happening (which could be one kid shouting advice and/or criticism at the other of course!). 

I’ve got no problems with people playing computer games quite regularly (I’m pretty good at Crossy Road!) but not every day, not compulsively, not to the detriment of other activities. Essentially, computer games are mindless most of the time and meaningless all the time – but so are a lot of other leisure activities.


KM: Do you believe teachers should have to achieve a higher ATAR to get into University to make sure we are getting passionate teachers that really want to teach? In Finland a Masters Degree is required, it’s impressive. Thoughts?


JM: In general, yes, we have to do a lot to raise the standards of teachers. Unfortunately, teachers often give their own profession a bad press! For example, they complain to their students about how hard and frustrating and rewarding their job can be. This can result in the best and brightest students – the ones whom we desperately need as teachers – choosing other careers! 


KM: What is your favourite part about being a teacher? 


JM: I guess two things – one is that it’s a very creative job. Creating a lesson, creating the materials for it, opening metaphorical doors to young people – it’s exhilarating. The other is the opportunity to help children or teenagers who are struggling with their lives. When you see them make some progress, perhaps after a long period of stagnation or worse, you do feel that you’re doing something useful.


KM: If you could choose any fictional character from your books to be Prime Minister who would it be? 


JM: I’ll give the obvious answer and say, Ellie Linton. I like that she is gutsy, thoughtful and honest. She can look at herself in the mirror and acknowledge that she makes mistakes and has flaws –like every other human in the history of the universe. My second choice would be Lee, who is a complex guy and a deep thinker.


KM: What do you think about Ponderings and the telling of stories with an authentic voice rather than “selling a tale that grabs eyes” journalism? 


JM: Anything which allows and even encourages the authentic search for understanding and avoids the glib, the superficial, the shouting of slogans: it’s great to see. The shopping recommendations look O.K. too.

The Art of Growing Up Is Available at all good book stores.

We highly recommend the audio book, but we can’t ignore a good traditional book too.

Click the Book of the month link to buy both.


Socks and Sandals To Help The Homeless

Socks and Sandals To Help The Homeless

Underworks has partnered with the Salvation Army, who together are on a mission to provide socks to those experiencing homelessness. #igiveasock is trending around Australia and its exciting to see an family business doing their bit. 


Jasmin Pedretti

Jasmin Pedretti


Socks and thongs are a combo NOT made in heaven and neither is being displaced or homeless. 

This month, Australian family business Underworks is encouraging us to embrace this fashion faux pas to bring awareness to homelessness. They have partnered with the Salvation Army to provide a pair of warm, comfy socks to those that need it most. The mission is to help the thousands of homeless Australians who do not have access to this simple necessity that we may take for granted.  

All you need to do is upload a photo of yourself posing in socks n’ thongs (or sandals) to Instagram, along with the hashtag #igiveasock and the tag @underworksaustralia. 

With every post, a pair of socks will be donated to someone who needs it. The goal is to deliver 20,000 pairs of socks, which is almost half of Australia’s youth homelessness and a fifth of Australia’s total homeless population (2018 Census). 

Socks might not seem like much, but they are incredibly important. In fact, they are the most requested item by local shelters and least donated. Wet socks breed bacteria which causes infection. Not only this but wearing socks with holes decreases a person’s self-confidence, feeling of self-worth and motivation to seek employment. 


The Salvation Army Major, Brendan Nottle says that there is an increasing number of people who do not have access to clean socks. 

“In our experience working on the streets, we have seen an increasing number of people with serious foot diseases. Even worse, we have seen people lose their feet and, in some cases, lose their lives because they cannot access clean socks” says Brendan. 

A donated pair of socks will help keep people warm this winter, improve hygiene and health, and ultimately save lives. We think its worth posting a quirky pic for. 

Underworks has been keeping our tootsies warm and stylish with quality socks since 1999. They are one of Australia’s largest sock companies with a reputation for excellence.  

For this cause, they will be distributing a one-size-fits-all pair of socks made from premium excess yarns with a unique design to protect the feet from the elements.

Plus, Underworks have ensured minimised fabric waste, so the earth does not suffer. These brand-new socks have been specifically designed for the cause. 

Underworks founder and CEO Sam Todaro says:

“I Give A Sock is all about giving and offering some warmth to those who need it most. We’re proud to help make a difference.” 

You can help make a difference too. Instead of your usual selfie post, show that you give a sock and post something that will have a significant impact on someone’s life. The quirkier, the better!


Let us all embrace our inner bogan, put on our finest pair of socks n’ thongs and wear them with pride.


This is the perfect excuse to shake the dust off those rainbow-striped toe socks you have hiding in your drawer and give them the chance to shine for an unbelievable cause.       


You can track how many socks have been donated so far, here

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